Duncan has established a truly alternative approach to brand building that is informed by 25 years creative and strategic experience in empowering the communication and cultural needs of blue chip business and an absolute passion for creative disruption.
The secret of developing new ways of thinking and doing lies in Duncan’s ability to continually challenge himself and inspire others. Working more like a producer than a traditional creative.
Duncan assembles world class teams who can not only inform and develop new creative insights but also test and evaluate these in the field.
Duncan has published his first book Brand Enigma (Wiley) co-written with David Harvey. The book provides a refreshing antidote to conventional brand thinking, creativity and innovation.