What we delivered
A series of experiential workshops looking at product display and some of the barriers making products less ‘touch friendly’ to the customer use of large paintings to animate in the minds of participants what a radically different store layout could look like, creating more openness and a sense of invitation for customers providing consultancy at a time of change facilitating a shared experience looking at vision and what the future might look like.
The results…
Following the workshops and consultancy, Jo Malone and their architects were able to re-design the internal fabric of the shops, fully addressing many of the concerns that members of the team had about making products more touch friendly. The architects found the creative process of making large paintings about what the shops could look like an invaluable part of their design process.
The workshops proved to be a highly innovative way of bringing Jo Malone and their store designers together to find inspirational ways of further strengthening the appeal of their products and shops.
MARTIN HOLM
E – Project Manager for Jo Malone
