What we delivered
Consultancy and workshops over a period of years that for these three teams in particular re-defined the nature of their work and enabled them to use visual language as a highly creative tool. Creation of unique team brands re-defining their spirit and aspiration. Opportunities for individuals to strengthen and broaden their own fragrance/flavour capability. Insights and working knowledge of tapping into creative awareness through other subjects than their own.
The results…
The quality of collaboration and teamwork dramatically improved, solving many of the problems that existed due to ‘silo’ mentality. Empowering the teams with visual language enabled them to create powerful new products and marketing tools that resulted in an increase in profits internationally. For the senior managers, increased creative awareness and knowledge enabled them to impress their clients with new perspectives on creativity in the industry.
Peter’s creative approach to using art and experience to stimulate idea generation and alternative thinking was and still is ground-breaking and powerful. I would highly recommend this for businesses needing to supercharge their innovation processes and get employees back into the habit of new thinking.MIKE MUNRO
Vice President, Oral Care
